Are you familiar with the antioxidant and vitamin-rich goji berry? Over the past 20 years, they’ve become a popular superfood found at most grocery stores and smoothie shops. Even Costco carries bags of the dried berry.
There are actually two types of Lycium berries being marketed. One is the Tibetan goji berry, and the other is the Chinese wolfberry being sold with the same name, "goji”. The name Goji was never even heard of in China before 1995.
Chinese Lycium wolfberry growers and manufacturers got wind of the Tibetan name 'goji berry' and liked the name. As they have taken over Tibet and rewritten its history, they have also usurped the name goji. Around 1996 they started using that name to take over the goji market and increase their wolfberry distribution as goji.
Goji Berry or Wolfberry?
Both are Lycium berries and offer nutritional benefits, including antioxidants and vitamins. However, the Tibetan goji berry has special neutral and sweet energetic properties, making it a potent and useful ingredient in Tibetan healing formulas for centuries. The wolfberry shares some of the same healing benefits, but its energetic nature is hot and acrid rather than neutral and sweet.
Goji berries grow in nutrient-rich soil in the same harsh climates where they’ve been cultivated for centuries: Tibet, Nepal, Mongolia, and areas of what is now China that used to be Tibet, like Amdo.
Commercial Chinese wolfberries have been grown on commercial farms using DMT and over 35 different chemical pesticides for over over 70 years. About 12 years ago they started a green project that was their equivalent of organic status. Many Chinese commercial goji and other agricultural farms that have been using chemicals in their soils for over 70 years have now adopted the new green plan and are now labeled organic.
Exclusive Access to Pure Goji Berries, Handpicked in Tibet
The Tibetan goji berry is native and organically grown on farms in the same wild areas they have been growing for centuries. About fifty years ago, the Tanaduk Research Institute of Tibetan Medicine initiated plant cultivation programs.
They taught farmers how to wildcraft, using wild plant starts to cultivate semi-wild organic goji berries, free of pesticides and chemicals, on farmlands in the same area. Jampha’s goji berries come directly from these wild and naturally organic lands of Amdo, Tibet.
Goji berries have held the title of superfood for centuries but have only recently become popular in the west. They are nutrient-packed, exceeding the nutrition of almost any other fruit. Here is a quick look at someof the nutritional benefits of goji berries.
Goji berries are an abundant source of vitamin C. While the exact amount in the berries can vary, they often have more vitamin C by weight than oranges.
Carotenoids are a primary source of dietary Vitamin A and the reason that goji berries are so abundant in this essential nutrient. Three tablespoons of Jampha’s goji berries supply 140% of the RDA for vitamin A.
Goji berries are a rich source of B vitamins, including B1, B2, and B6. B vitamins support brain and cellular function. They help enzymes do their jobs, including breaking down carbohydrates and transporting them throughout the body.
Polysaccharides are long chains of carbohydrate molecules that are beneficial to digestion. Unlike monosaccharides that break down quickly and can cause glycemic spikes, polysaccharides are fibrous. They feed the microbiome and support cell health.
The modern world has taken many of us away from the remarkable healing properties that nature has to offer. At the same time, ancient healing techniques using available materials like goji berries were developed by trial and error.
Today, we can verify the rich, abundant healing properties offered by the natural world through the insights of modern science. Here are a few of the health benefits of the goji berry.
Prevent Cell Oxidation and Slow Signs of Aging
Too many free radicals in your body, whether from smoke, environmental toxins, diet, or stress, damage your cells. Cell oxidation refers to the damage caused by free radicals to cells, proteins, and DNA. They are a significant component of aging.
Traditional healers have included goji berries in tinctures designed to protect the brain cells and nerves from neurodegeneration. Modern science is backing this up with initial, pre-clinical studies demonstrating that goji berries improve cognitive function and protect against Alzheimer's.
Your liver works day and night to break down and create nutrients and balance the contents of your blood, so the right vitamins, minerals, and enzymes reach each part of your body. Research shows that goji berries reduce liver toxicity and oxidative stress and reduce the DNA damage these conditions would otherwise cause.
In addition to their antioxidant and anti-aging benefits, goji berries protect your skin against UV radiation. Many of the components found in goji berries, from vitamin C to essential fatty acids, are good for your skin.
Vitamin C supports the production of collagen. Fatty acids strengthen the skin barrier and help reduce inflammation. The antioxidants in goji berries help fight skin reactions, reduce signs of aging, and eliminate toxins from the skin.
Goji berry liquid and powders are finding their way into more and more skin products.
Get Your Goji Berries Direct From the Source
If you are looking for a delicious, potent health supplement, it’s hard to beat the chewy texture and sweet taste of goji berries. Three tablespoons a day packs many of the vitamins, minerals, and nutrients your body needs to find and maintain optimal health.
While many countries have started growing goji berries to capitalize on their superfood status, when you purchase goji berries from Jampha, you tap into a time-honored tradition. Our hand-picked and hand-dried organic goji berries are shipped directly from Tibet, where they have been carefully cultivated and used as food and medicine for thousands of years.